Goutam Challagalla

Goutam Challagalla

Goutam Challagalla

Associate Professor

Ernest Scheller Jr. College of Business

Goutam Challagalla
Associate Professor of Marketing, PhD Coordinator for Marketing, Area Coordinator for Marketing
Ernest Scheller Jr. College of Business
Areas of Expertise: 
marketing management, sales management, distribution channels, business-to-business marketing, and service excellence

Dr. Goutam Challagalla is Associate Professor of Marketing here at the Scheller College of Business. He has been serving as the PhD coordinator for the marketing area since 2011. He previously served as Associate Dean for Executive Education (2007 – 2010) and currently serves as Area Coordinator of Marketing at the college (2003 – 2006; 2007 – 2010; 2013 - current).

He previously worked as Principal at The Monitor Group (2006 – 2007). As Principal, he managed clients in agribusiness, pharmaceuticals, biotechnology, semi-conductor, and chemicals industries. He specialized in embedding capabilities and building marketing and strategy excellence using a variety of learning approaches, including custom workshops that blend instructor and online learning, applied learning, action learning, simulations, and symposiums. He has also led client ‘intact’ teams in market planning assignments.

In addition, he has worked on consulting, research, and executive development assignments with 3M, Accenture, Acuity Brands Limited, AGCO, Applied Materials, AT&T, AXA, Cargill, Ernst and Young, GE, HSBC, IBM, Illinois Tool Works, McKinsey, Prudential, RHR International, Simtrex Corp, Turner Broadcasting, and UPS. He has assisted clients on issues ranging from market strategy, market and brand planning, pricing, marketing and sales organization, customer and competitor analyses, sales deployment, distributor and channel strategy, sales performance, customer service, business development, and globalization.

His research and teaching focuses on marketing management, sales management, distribution channels, business-to-business marketing, and service excellence.  His research has been published in the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and the Journal of the Academy of Marketing Science.  He is a recipient of the Outstanding Dissertation Award at UT-Austin, the Decision Sciences Institute’s best paper award, and American Marketing Association’s best Services Paper award. He has won the E. Roe Stamps Excellence in Teaching Award and core MBA Professor teaching award at Georgia Tech.  Goutam serves on the editorial review board of the Journal of Marketing and Journal of Personal Selling and Sales Management.

Dr. Challagalla’s undergraduate degree is from Osmania University in Hyderabad, India. His MBA is from Arizona State University and Ph.D. is from the University of Texas at Austin.